YESTERDAY

THE HOUSE OF SVACH WAS FOUNDED IN 1936 BRITISH RULED INDIA, BY A TRAILBLAZING ACTIVIST - MKS

 

A TRAINED CHEMIST, SHE CRAFTED PANACEAS TO POWER TRAILBLAZERS WHO DEFIED CONVENTIONS & FOUGHT FOR INDIA'S RIGHT TO FREEDOM.

 

THE HOUSE SOON BECAME AN EMBODIMENT OF THE COUNTER CULTURE UPSWELL - A REFUGE TO SOOTHE AILMENTS USING THE MOST POTENT INGREDIENTS FOUND IN NATURE.

 

UNFORTUNATELY, MKS' LIFE WAS CUT SHORT.

SHE WAS NEVER ABLE TO LIVE HER DREAM OF

POWERING GENERATIONS OF TRAILBLAZERS.

TODAY

85 YEARS LATER, A GROUP OF ARTISANS, SCIENTISTS & GASTRONOMES, ARE REVIVING HER HOUSE BACK TO LIFE.

WE PRESENT TO YOU THE HOUSE OF SVACH.

SVACH TRANSLATES TO CLEAN IN SANSKRIT -

THE OLDEST LANGUAGE IN THE WORLD.

WE POWER THE VOICES OF TODAY'S TRAILBLAZERS.

 

THOSE WHO ARE PUSHING THE HUMAN RACE FORWARD WITH THE POWER OF THEIR VOICE - THE TROUBLEMAKERS, THE NEGOTIATORS, THE TEACHERS, THE MISFITS, THE ORGANIZERS, THE POETS, THE COMMUNITY BUILDERS, THE CARE TAKERS, THE RABBLE-ROUSERS, THE DREAMERS - THE TRAILBLAZERS.

TOMORROW

CHOOSING OUR CLOTHES & SHOES, PICKING A SCENT TO SUIT OUR MOOD, SELECTING A SCARF OR TIE, CHECKING OUR WATCH, ASSEMBLING OUR ACCESSORIES, HEADING OUT WITH THAT COFFEE IN OUR HANDS - THE OBJECTS THAT WE WEAR AND CARRY EVERYDAY MAKE US FEEL OUR TRUE SELF.

 

THEY ARE OUR COMPANIONS. 

THE PRINCIPAL VOCATION OF THE HOUSE IS TO BE YOUR COMPANION IN WELLNESS - PANACEAS THAT OFFER QUICK FIXES FOR A DAY FILLED WITH MOVEMENT. 

THIS FREEDOM OF ACTION IS OUR HALLMARK. AUDACITY IS NEEDED FOR ANY UNDERTAKING - TO PROPOSE, TO STEP UP TO THE PLATE, TO CONFRONT THE WORLD.

 

AND PERHAPS, IT IS MOST NEEDED TO REMAIN ENTERPRISING, TO NOT STOP, TO NOT REPEAT OURSELF OR DOZE OFF IN THE COMFORT OF THE DÉJÀ-VU.  

"TO DARE IS TO LOSE YOUR FOOTING MOMENTARILY,

TO NOT DARE IS TO LOSE ONESELF PERMANENTLY"

- MKS (1910-1942)